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张近东开启“零售服务商”新赛道:苏宁零售云进军社区
苏宁 2021-10-22 13:14

    2020nianyilai,xinguanfeiyanyiqingdebaofadaobiqiyeshuzihuazhuanxingyujingyingmoshigexin,ziyuanzhenghe、kaifanglianjiechengweishangyefazhandexingeju。pingjiewanshan、chengshudeziyuankaifangnengli,dapingtaijiazhiriyituxian。1-9yuesuninglingshouyunjiamengdianxinkai2432jia,shixianxiaoshouguimotongbizengzhang77.5%,qizhongsanjiduxinkai871jiadian,xiaoshouguimozengzhang108%,chengweiyiqingxia“hezuogongying”dechenggongyangban。

    suningkonggujituandongshizhangbiaoshi,qiye“danqiangpima”fazhanderiziyijingchengweiguoqu,lingshoushengtaizhengquanmianjinruziyuanhutong、youshihubu、fazhanhulide“gongshengshidai”,“tongguochixujiadakaifanglidu,tansuoquanxinkaifanglujing,buduanweilingshoushengtaichuangzaogengdadejiazhi,jishisuningdajianpingtaideshimingsuozai,yeshisuningxinshinianfazhanzhanlvede‘zhuxuanlv’”。

    guoqusannian,suninglingshouyunxianzhendianzuoweizhangjindong“kaifangzhanlve”dechenggongshijian,zaiquanguoyikaishe7000duojiamendian,shixianjiuye3.6wanren。funengshijianzaixianzhen“paotong”detongshi,zhangjindongzaiyicibuzhuodaoxindebiangejiyu,qiyilingshouyunweizhuashoude“lingshoufuwushang”zhanlvezhengzaijiasuzhongkaiqixinsaidao——jinjunchengshishequlingyu。

    “paotong”xiachenshichang,zhangjindongdazao“kefuzhi”delingshouyun

    zai10yue14rizhaokaidequanguolingshouyechuangxinfazhanxianchanghuishang,suningzuoweiweiyiyijialingshouqiyeshouyaocanjia,bingxianchangfenxiangletongguolingshouyunweizhongxiaoweiqiyetigongpingtaifuneng、jishutisheng、gongyinglianfuwudechuangxinjingyan。shangwubufubuzhangwangbingnanxianchangbiaoshi,suninglingshouyuntongguotongyidecaigou、peisong、jingyingguanli、zhiliangbiaozhun、xiaoshoujiage、biaoshipinpai、fuwuguifan,shixing6getongyi,nenggouweizhongduoxiaoweiqiyejiangdicaigouchengben,tishengzhilianghefuwushuiping。

    (tu:zhangjindongzailingshouyunhezuohuobandahui)

    duonianlai,xianzhenshichangshouxianyuzijinbuzu、jishubugou、sheshichenjiu、yingxiaoshouduandanyidengyinsu,nanyimanzuchixushengjidexiaofeixuqiu。zaizhangjindongkanlai,zhiyoutuijinxianshangxianxiashenduronghe,cujinxiaofeixinyetai、xinmoshi、xinchangjingpujiyingyong,cainengdakaixiachenshichangdefazhanxinkongjian。weici,zhangjindongdazaole“yun”、“dian”yitidechanwusuninglingshouyun,chengweixianzhenlingshouchuangyezhedezhihuilingshoujiejuefangan。

    suninglingshouyuncaiqu“yizhenyidian”jiamengmoshi,tongguoduixianzhenshichangyuanyoushitimendianjinxingyouhuashengji,liyongsuningzaipinpai、gongyinglian、jinrong、wuliupeisong、shouhoufuwuhehulianwangjishudengfangmiandeyoushi,xingcheng“gongyinglian+mendian+shejiaodianshang”dexinmoshi。xiangbichuantongmendian,zhangjindongzaibujusuninglingshouyundianshizhezhongqianghuahulianwangjichusheshijianshe,jinzhuayonghushejiaohua、shequnhua、neironghuadexiaofeitedian,dalifazhansuningtuike、mendianzhibo、suxiaotuandengshejiaoyingxiaojuzhen,jidatishenglexiaoshouxiaolv。

    jiuzaishangbannian,suninglingshouyunyixianzhenshichangweifalidianxunsukuozhang,anzhaomuqiandejihua,suninglingshouyunjiangzaijinniandidadao8000jiamendiandeguimo。zaijiexialaide2021nian,suningmendianguimojiangdadao12000jia。keyishuo,zaidangqiandelingshouxingye,suningdelingshouyunmoshiyijingchengshubingjijuqianli,tongshiyezaiyixieguanjianhuanjiezhanxianchulekefuzhixing,zheiyeweihouxuxiangchengshishequlingyukaifangfunengdiandinglejichu。

    datongjiamenkou“zuihou100mi”,suningxiaodianjinru“lingshouyun”shidai

    yuxianzhenshichangbutong,xiaofeizheduigouwutiyanhexiaofeipinzhiyougenggaodeyaoqiu,zhiyoumanzushequjuminyizhanshigouwutiyanhebianminxuqiu,caihuixingchengxindejingzhengyoushi,erzheiyeshisuningxiaodiancunzaideyiyi。

    anzhaozhangjindongduisuningxiaodiandedingweikan,suningxiaodianshiweishequxiaofeizhetigongbaokuochaoshiriyongbaihuo、shengxianziti、kuaidifuwuyijijiadianweixiuqingxidengquanfangmiandeshenghuofuwu,bingqiehaikeyitigongdaodian、daojiadegouwubianli。ersuningxiaodianhuiyuqitasuningyetaigongtongdazaochu“yixiaoshichangjingshenghuoquan”,quanyufugaigegecengcidexiaofeishichang。

    (tu:zhangjindongzaisuningxiaodian)

    rujin,zhangjindongchixushenhuasuningdaojiafuwuzuihou100mibuju,suningxiaodianjinru“lingshouyun”shidai,jiangyilingshouyunshequdiandexingshi,tongguokaifangjiamengdefangshijiasuluodi,dazaoshequshenghuofuwuyouzhipinpai。muqian,suninglingshouyundechengshishequsaidaoyirankaiqi,jiangzhiliyubangzhushequchaoshilingshoushangshixianshuzihuashengjigaizao,tishengfuwunengli。zaimanzushequyonghugouwubianlidetongshi,weizhongxiaoweiqiyetigongyouju+caichang+xianshangchaoshidemoshi,goujianzhongxinhua+fenbuhuadehulianwangmoshi,tongguoxianshangchaoshibuzuxianxiabianlidianshangpinshuliangdejuxianxing,fengfushangpinzhonglei。

    jutieryan,suninglingshouyunshequdianzaigongyinglianshangdatonglesuningxianshangpingtaihejialefu,xingcheng15gedalei、800gepinpai、4000geskushangpin,nenggouyouxiaomanzushequshenghuoxuqiu。ciwai,suninghaizhenduimendianchenlieshangpinyouxiandeqingkuang,weishequchaoshituichuyunhuojiagongju,zuidafanweizhanshishangpin,tongshizhanshixingshiyegengliti。jindiangouwudexiaofeizhechulekeyiliulandianneiriyongbaihuoshangpin,hainenggoumaiyunduandeshangpin,dadatishenglemendianxiaoshouzhuanhua。tongjixianshi,tongguoshiyongyunhuojiademendianxiaoshouepingjuntisheng24.3%。

    jinnian5yue,suninglingshouyunshequdianjisuningxiaodianlvxianzaijiangsunanjingqidongjiamengshidian,shidianxiaoguoxianzhu,zailingshouyunshequdianzheigeyetaishang,weilaijinianhuijiakuaifuzhi,fugaigengduochengshi。“suningxiaodiankaifangjiameng,shijishangshizaixiangguimoyaoxiaolv,ertishengguimodejichujiushiyaorangmeigedianzhudouzhuanqian”zhangjindongbiaoshi。

    “lingshouyunshisuninghulianwanglingshoufazhanzuichenggongdechuangxinshijian”,zaizhangjindongkanlai,suningtongguolingshouyunxianzhendianhelingshouyunshequdianliangzhongyetai,zhenghepinpai、gongyinglian、jishu、wuliu、jinrong、yunyingdenghexinziyuan,tongguoxinxingjiamengmoshi,weizhongxiaoweiqiyetigongquanchangjingshuzihuazhonggouhequanjiazhilianfunengdezhihuilingshoujiejuefangan,chengweidangqianlingshoushengtaixiakaifanggongyingdechenggongshifan。

    jinnianyilai,suningzhanlveshengji“lingshoufuwushang”,zhangjindongchixujiadakaifanglidu,tuidongxianshangkaifangpingtaijianshe、xianxialingshouyunxianzhen、shequdiankaifangjiamengyujiasukuozhang。shuangshiyijiangjin,youxiaoxichengniandisuninghuoyou“dadongzuo”,fenxirenshirenweigenjusuningjinnianyilaideyewudongzuo,suninghuojiangweirao“lingshoufuwushang”zheiyidingwei,caiqugengduoluodijucuo。

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